About CMO

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Revolutionising the shopping experience of homeowners and tradespeople

CMO will revolutionise the shopping experience of homeowners and tradespeople to become the ‘go to’ digital retailer of building materials, providing market leading product choice, relevant help and advice, and a personalised customer experience.

THE CMO STORY

CMO is the UK’s largest online-only retailer of building materials, disrupting a £29 billion predominantly offline market with a digital first proposition and market leading product choice, supported by high quality customer service and technical expertise. The Group has created category authority by offering market-leading ranges listing over 130,000 products through its portfolio of specialist SUPERSTORE websites: Clickbasin.co.uk, Buildingsuperstore.co.uk, Doorsuperstore.co.uk, Drainagesuperstore.co.uk, Goodbuilds.co.uk, Insulationsuperstore.co.uk, Plumbingsuperstore.co.uk, Roofingsuperstore.co.uk, Tilesuperstore.co.uk, and Totaltiles.co.uk.

9%

Growth year-on-year

£83.1 million

Sales in 2022

350

Supplier and manufacturer relationships

46%

Sales from repeating customers

10

Number of consumer websites

130,000

Number of products

Key strengths

Customer service

Specialist customer service available  8am – 5pm

In-house expertise

In-house team of developers, e-commerce experts and products specialists

Price

Transparent on pricing and margin

Partnership with suppliers

Great relationships with over 350 suppliers and manufacturers

Low cost business

Direct shipping from manufacturer to consumer, reducing supply chain costs

Price

  • Structurally lower costs allow lower pricing
  • Fully transparent pricing
  • Always competitive

Product range

  • Stocking strategy not limited by infrastructure
  • Widest manufacturer ranges on the web
  • Significant demand from manufacturers to list products

Customer service

  • Strong customer service teams with 5* Trustpilot ratings
  • In depth training to help and advise customers

Scalable model

Bespoke, agile, scalable and secure e-commerce platform

Good Builds start with our SUPERSTORES

CMO offers over 130,000 building products through its online consumer stores

Click Basin logo

Recent news

Abby Weeks, Martin Winterburn and Ben Hodson from CMO Group PLC receiving the DIY Week Award 2022 for Business Expansion of the Year

Double delight for CMO Group PLC at the DIY Week Awards

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Happy person who has been doing DIY

CMO’s success keeps on building

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Headshot of Rob Martin, from the CMO Trade team

Save time and money with CMO Trade

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Good builds start here

CMO Group grows from strength to strength

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Thank you for 2021

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CMO Group taps into plumbing market with new acquisition

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CMO Group price jumps as it lists on AIM

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Good builds start here

Home improvement drives annual results success for CMOStores.com

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CMOStores.com expands portfolio with acquisition of Total Tiles

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Sue Packer

Thank you for 2020

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