About CMO

Revolutionising the shopping experience of homeowners and tradespeople

CMO will revolutionise the shopping experience of homeowners and tradespeople to become the ‘go to’ digital retailer of building materials, providing market leading product choice, relevant help and advice, and a personalised customer experience.

CMO is the UK’s largest online-only retailer of building materials, disrupting a £29 billion predominantly offline market with a digital first proposition and market leading product choice, supported by high quality customer service and technical expertise. The Group has created category authority by offering market-leading ranges listing over 130,000 products through its portfolio of specialist SUPERSTORE websites: Clickbasin.co.uk, Buildingsuperstore.co.uk, Doorsuperstore.co.uk, Drainagesuperstore.co.uk, Goodbuilds.co.uk, Insulationsuperstore.co.uk, Landscapingsuperstore.co.uk, Plumbingsuperstore.co.uk, Roofingsuperstore.co.uk, Tilesuperstore.co.uk, and Totaltiles.co.uk.


Growth year-on-year

£83.1 million

Sales in 2022


Supplier and manufacturer relationships


Sales from repeating customers


Number of consumer websites


Number of products

Key strengths

Customer service

Specialist customer service available  8am – 5pm

In-house expertise

In-house team of developers, e-commerce experts and products specialists


Transparent on pricing and margin

Partnership with suppliers

Great relationships with over 350 suppliers and manufacturers

Low cost business

Direct shipping from manufacturer to consumer, reducing supply chain costs


  • Structurally lower costs allow lower pricing
  • Fully transparent pricing
  • Always competitive

Product range

  • Stocking strategy not limited by infrastructure
  • Widest manufacturer ranges on the web
  • Significant demand from manufacturers to list products

Customer service

  • Strong customer service teams with 5* Trustpilot ratings
  • In depth training to help and advise customers

Scalable model

Bespoke, agile, scalable and secure e-commerce platform

Good Builds start with our SUPERSTORES

CMO offers over 130,000 building products through its online consumer stores

Click Basin logo

Recent news

Abby Weeks, Martin Winterburn and Ben Hodson from CMO Group PLC receiving the DIY Week Award 2022 for Business Expansion of the Year
Happy person who has been doing DIY
Headshot of Rob Martin, from the CMO Trade team
Good builds start here
Good builds start here
Sue Packer