About CMO

Revolutionising the shopping experience of homeowners and tradespeople

CMO will revolutionise the shopping experience of homeowners and tradespeople to become the ‘go to’ digital retailer of building materials, providing market leading product choice, relevant help and advice, and a personalised customer experience.

CMO is the UK’s largest online-only retailer of building materials, disrupting a £27 billion predominantly offline market with a digital first proposition and market leading product choice, supported by high quality customer service and technical expertise. The Group currently operates eight specialist Superstore websites, Roofingsuperstore.co.uk, Drainagesuperstore.co.uk, Insulationsuperstore.co.uk, Doorsuperstore.co.uk, JTMplumbing.co.uk, Tileandfloorsuperstore.co.uk, cmotrade.co.uk and Totaltiles.co.uk.


Growth year to date

£67 million

Sales in 2020


Supplier and manufacturer dropship relationships


Number of active customers


Number of consumer websites


Number of products

Key strengths

Customer service

Specialist customer service available  8am – 5pm

In-house expertise

In-house team of developers, e-commerce experts and products specialists


Transparent on pricing and margin

Partnership with suppliers

Great relationships with over 350 suppliers and manufacturers

Low cost business

Direct shipping from manufacturer to consumer, reducing supply chain costs


  • Structurally lower costs allow lower pricing
  • Fully transparent pricing
  • Always competitive

Product range

  • Stocking strategy not limited by infrastructure
  • Widest manufacturer ranges on the web
  • Significant demand from manufacturers to list products

Customer service

  • Strong customer service teams with 5* Trustpilot ratings
  • In depth training to help and advise customers

Scalable model

Bespoke, agile, scalable and secure e-commerce platform

Consumer websites

Recent news

Good builds start here
Sue Packer
Jonathan Lamb, CFO
Sue Packer
Green homes grant
AI personalisation solution