Our Team

The CMO Group brings together best practices from the traditional consumer marketing world and the contemporary e-Business marketing environment.

The CMO Group principals are:
Lynn Andrew Rotando, Chairman and CEO
Thomas E. Bullock, Vice Chairman
Grant B. Castle, President
Sheldon Roesch, Partner
Michelle Ogren, Vice President


Lynn Andrew Rotando, Founder, Chairman, CEO
Lynn began his career in the global corporate arena and developed general management and marketing expertise holding senior management positions with Unilever, Avon Products, and Ocean Spray Cranberries.

His primary passion has been a 20-year entrepreneurial enterprise engaged as founder and CEO of a major advertising agency, public relations firm, direct marketing company, and a marketing firm focused on children's products. The successful long-term development ended in 1998 with a merger with Arnold Communications, New England's largest marketing services firm, and ultimately with a sale to Snyder Communications. Lynn served as Managing Partner with Arnold.

In 1999, Lynn founded CMO Group to bring other companies his considerable insight in business strategy development and direct experience in business formation, management, and organic and M&A growth strategies. He enjoys helping clients craft business development strategies that combine vision and practicality.

Lynn holds an MBA from Pace University Graduate School of Business.

Thomas E. Bullock, Vice Chairman
Tom retired in 2000 as CEO of $1.5 billion Ocean Spray Cranberries. His 18-year career with the company included stints in sales, operations and planning, and management responsibilities for R&D, market research and information services. He was involved in over $1 billion of the company's growth including several important acquisitions engineered by Tom.

Tom is well known in the food industry, having held board seats with the Grocery Manufacturers of America, and the National Food Processors Association. He also held senior management positions with the Carnation Company, Welch Foods, and Hanover Brands.

Tom has expanded his industry focus by holding director and trustee positions with enterprises as far flung as the Avedis Zildjian Company, the world's leading maker of cymbals, Mac-Gray Company, a leading laundry and copier services provider, and St. Joseph's University Haub School of Business.

It would be rare that a client development issue is unrelated to one that Tom has faced first hand. His quiet, thoughtful, and collaborative style makes the kind of strategic and tactical advice Tom offers to clients very welcome. Tom has a passion for innovation and helping senior management in client companies win. Together with Lynn, Tom leads the general management aspect of our practice.

As CEO of a New York advertising agency, TBWA/Omnicom's subsidiary Castle Underwood, he developed marketing campaigns for clients in a wide range of businesses including financial services, fashion, and entertainment. Prior to Castle Underwood, Grant was executive vice president for TBWA Advertising, New York, winning the business of renowned companies including Air France, Motorola Computers, Marriott's Fairfield Inns, and NEC Technologies.

Most recently with Stone Beach Partners, Wilton, Connecticut, Grant provided marketing and strategic development consulting services to advertising agencies, sponsor organizations and technology-based businesses - the logical prelude to the CMO Group.

Grant began his career at Pepsi USA, spawning ground of many of today's leading executives. As national advertising manager at Pepsi's headquarters in Purchase, NY, he led the introduction of caffeine-free Pepsi, and managed Pepsi's entrance into music marketing with the Michael Jackson sponsorship.

Grant holds an MS in Journalism from Northwestern's Graduate School of Journalism.

Sheldon Roesch, Partner
Sheldon is an experienced general manager with significant experience in both the corporate and entrepreneurial worlds. With his background in marketing and an operational focus resulting from his undergraduate engineering education, he is uniquely qualified to help companies move toward profitable growth.

His corporate career includes 15 years with PepsiCo, both domestically and internationally. The culmination of that period was a three-year stint as the founding general manager of the Pepsi/Lipton joint venture. His open management style and broad range of abilities helped pull a group of individuals from disparate companies into a strong team that went on to develop a dominant market position.

Since leaving Pepsi in 1995, Sheldon has lent his experience to his own entrepreneurial ventures, as well as myriad consulting engagements. Most recently, Sheldon served as CEO of INVODA, Inc., a telecom start-up focused on bringing a unified voice and data solution to small- and medium-sized businesses.

Sheldon holds an MBA from the Tuck School at Dartmouth.

Michelle Ogren, Vice President
Michelle is an accomplished research professional with experience in traditional techniques, as well as emerging technology methodologies.

Michelle most enjoys roles in entrepreneurial environments. She has participated in a number of new ventures in the research industry, helping companies with the development and execution of marketing efforts. Michelle helped Greenfield Online establish itself and accelerate the growth of online research. She has also helped grow a traditional, off-line research business for Greenfield Consulting Group.

Most recently, Michelle was an early-stage partner of Digital Idea, an Internet consultancy and market research firm focused solely on clients in the interactive arena. She created and managed research strategies for clients that included Microsoft, IBM, United States Postal Service, TDK Electronics, Fidelity Investments, and CNBC.