|
Industry
|
Company Overview
|
Client Situation
|
CMO Group Solution
|
Optical
Networking |
An optical networks
architecture/engineering company designing next-generation networks
for telecom/Internet service providers |
Highly engineering-focused
with no cohesive branding strategy in place; business development
was by referrals |
Developed brand positioning,
identified communications needs, supervised development of selling
and branding tools. |
Wireless
Services |
An emerging provider
of wireless solutions serving major law-enforcement and corporate
customers |
In transition from
leadership in public safety market to enterprise market where they
had no brand awareness |
Assessed company’s
strengths/opportunities and developed 3-year transition business
plan to focus organization on this new market |
| E-Learning |
An international
e-learning company with products distributed in over 50 countries
poised to introduce their products into the US |
Company lacked focus
as to how best to enter US market, considered national launch as
best option |
Assessed key steps
needed to enter market and developed business plan to introduce
concept as a series of beta offerings to selected markets to better
hone national launch plans in Year 2 |
Next-
Generation
Data |
A start-up provider
of body geometry data captured via full body scanning, providing
a new demographics targeting/marketing tools for major consumer
goods and services companies |
Company’s business
model focused on using data to create a direct solution for consumers
to obtain better fitting clothes |
Identified hidden
value of aggregated data as a marketing tool and developed new business
plan for the company to focus on developing customer demographic
tools as predictors of consumer behavior. In addition, developed
presentation to investors and identified research and sales executives
to join team |
| Exhibitions |
A new concept for
international technology exhibition, marrying the networking benefits
of traditional trade shows with the flexibility and targetability
of a ship, a flexible venue able to visit worldwide markets |
Management had developed
rudimentary business plan, but has little or no marketing experience
to attract exhibitor interest and subsequent investor support |
Obtained letters
of interest from potential exhibitors, developed targeted business
plan/presentation, acted at outsourced marketing department for
development period |
| Conferences |
A leading producer
of conferences in 7 major vertical areas, seeking to expand their
revenue sources among potential advertisers and expand their offerings
beyond traditional location-based events to subscription-based online
products |
Despite success in
on-site conferences, company was highly fragmented in potential
new online directions |
Developed focused
path to asses potential targets, benefits, brand positioning and
potential revenue models |
